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Marketing Analytics

Tableau helps marketers see and understand data. Connect to your technology platforms, combine your data, enable intuitive marketing analytics, and report on and share what matters most, in real time. Whether it's social analytics, web analytics, customer data or a mix of them all, Tableau is flexible enough to meet your department's unique challenges and powerful enough to answer the most curious marketer's questions. Marketers with Tableau can make better decisions, act with confidence and demonstrate their impact.

How data-driven is your marketing strategy?

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Resources

Research from the Forbes CMO practice found that marketing is more important than ever to the growth and value of the enterprise, despite increased pressures to demonstrate the financial impact of marketing investment.

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Navigate to Learn 6 Ways CMOs Are Driving Shareholder Value
Webinars

Learn 6 Ways CMOs Are Driving Shareholder Value

Tableau CMO Elissa Fink hosts the research team from the Forbes CMO Practice to discuss the specific ways progressive CMOs are generating more growth, profits, and enterprise value from their marketing strategies and investments.

View the webinar

Navigate to The Marketing Analytics Evolution
Whitepapers

The Marketing Analytics Evolution

It's important to know how your analytics are preparing you for success today in order to progress tomorrow. In this whitepaper, you'll find a framework to help you assess your department's level of analytical maturity, so you know what steps to take next.

Read the Whitepaper

Get down with marketing dashboards!

Navigate to Marketing Dashboards: Do's and Don'ts

Marketing Dashboards: Do's and Don'ts

Learn the four best practices to follow to ensure your marketing dashboards provide the greatest insights and value possible.

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Navigate to Best of Marketing Dashboards

Best of Marketing Dashboards

Check out sample dashboards for ideas and inspiration for maximizing your marketing data, supporting planning, and connecting with brand advocates.

See the Dashboards

Navigate to Marketing Dashboard Starters

Marketing Dashboard Starters

Dashboard Starters are designed to help you hit the ground running with actionable data in minutes. Connect to Salesforce, Marketo, Eloqua and others to create beautiful, data-rich dashboards.

Get the starters

Get more insights with Tableau and Google Big Query

Navigate to Why zulily created a self-service marketing analytics platform

Why zulily created a self-service marketing analytics platform

See how zulily delivers the right message at the right time in the right channel to every customer.

Read the Blog

Navigate to How TeamSnap drives ROI with Tableau and Google Cloud

How TeamSnap drives ROI with Tableau and Google Cloud

Learn how TeamSnap used Tableau and Google Cloud to make their media budget go further.

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Navigate to Unify Your Marketing Data for Greater Results

Unify Your Marketing Data for Greater Results

Learn how Google Cloud Platform (GCP) and Tableau combine to create a single source of truth and empower your team to analyze information and drive real-time decisions.

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As a marketer, it's fantastic to be able to immediately see the responses and actions that consumers are taking based on changes or enhancements to the site. It helps us know when our actions are making a difference and gives us the confidence to determine next steps in our strategy.

Esmee Williams, Allrecipes VP of Consumer and Brand Strategy

Discover data-driven marketing innovations

Sony harnesses music streaming data to optimize marketing efficiency with Tableau

Sony harnesses music streaming data to optimise marketing efficiency with Tableau

See how how Tableau significantly reduced the effort of creating reports despite growing data volumes, and how visual dashboards enable insights for revenue growth and more efficient marketing measures.

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Wells Fargo leverages Tableau to tell the collective story of the customer

Wells Fargo uses Tableau to tell the collective story of the customer

See how Wells Fargo wrangled data from over 70 million customers to redesign its customer banking portal.

See the customer story
REI stays competitive with clear customer insights for a personalized retail experience

REI stays competitive with clear customer insights for a personalised retail experience

Learn how REI makes use of analytics as a competitive advantage to discover insights that help provide a better customer experience and elevate their impact in the marketplace.

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How Tableau marketing uses Tableau: Webinar

See specific use cases from across Tableau's marketing department, and learn how dashboards and integrated data sources empower better decisions. From the top of the funnel to the bottom, see how Tableau marketing relies on data to drive strategy, manage resources and uncover new opportunities.

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More resources

Marketing agency Tinuiti centralises 100+ data sources in Tableau Prep, scales marketing analytics for 500 clients

Arby’s forecasts retail success in Tableau, leading to 5x more renovations in a year

Customer story

Wells Fargo wrangles data from over 70 million customers to redesign customer banking portal

Merkle pleases employees and clients with interactive data

Customer story

Zillow has grown during recession using self-service analytics

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On-demand webinar

How Salesforce Uses Tableau for Marketing Analytics

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On-demand webinar

How Salesforce Uses Tableau for Marketing Analytics

White paper

How Salesforce Uses Tableau for Marketing Analytics

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On-demand webinar

How Insurers Can Create Competitive Advantages Using Geospatial Analytics