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Southwest Airlines: Empowering Data Users into Data Warriors with Self-Service Analytics

Southwest Airlines, the nation's largest carrier in terms of domestic passengers, shares their story of Tableau adoption. Southwest also shares how Tableau has empowered users to exercise their "warrior spirit" by self-serving data and helping them achieve their goal of being a data-driven organization. Southwest will share some interesting stories of how they are using Tableau across the organization and the problems it's helping solve.

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Tom Laney

Business Consultant, Southwest Airlines

Tom is a business consultant at Southwest Airlines. He belongs to a small team of data strategists within corporate strategy that specialize in research and development projects employing experimental uses with merged enterprise data. Their effort helps departments find new insights into the operations of Southwest Airlines, and reveals data gaps that become new requirements for future data initiatives.

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