Signet Jewelers is an international jewelry retailer operating more than 3,000 stores, including Zales, Kay Jewelers, and Jared, in the US, UK, and Canada. In today's ever-changing retail landscape, Signet works tirelessly to keep pace with evolving consumer buying patterns, remain responsive to ecommerce trends, and optimize physical stores to maximize sales. Signet wanted to take advantage of its vast amounts of consumer retail data—a principal advantage it wields over the smaller stores that represent much of its competition—all while reducing its operational spend on IT deployment and maintenance projects.
When it came to data, historically, departments functioned mostly in silos and had varying knowledge of what was actually happening in the field. This led to a rise in “shadow IT” with various business groups standing up independent data solutions using their own vendors. Among other issues, this put a burden on the IT team to learn and understand these many disparate systems in order to provide more centralized support. IT's focus became more reactive than proactive—always taking time to address the immediate issues, leaving less time to strategize long-term and company-wide.