Salesforce Datorama

Salesforce Datorama is a marketing intelligence platform that empowers marketers to connect the entire ecosystem of their marketing data– regardless of where it lives, what format it’s in, or how much it changes. With the industry’s most extensive library of marketing API connectors and AI-powered data integration, marketers will never lack the data they need to measure marketing performance and campaign effectiveness. As both members of the Salesforce family, Datorama and Tableau connect natively to each other, bringing together marketing data integration and harmonization platform with enterprise business intelligence to help marketers maximize impact.

Tableau + Datorama

Connect all your marketing data

Use Datorama to connect any of the thousands of marketing channels or platforms available into a harmonized and performant data model and semantic layer.

Limitless data exploration

With the Datorama Integration with Tableau, easily use Tableau for unlimited data exploration of all your marketing data from Datorama. Your Datorama data will appear as a data source in Tableau Desktop, Tableau Online, or Tableau Server. Create custom visualizations with your marketing data or combine with other business-critical data from other part parts of your organization to get a complete picture.

On-Demand Webinar: Tableau + Datorama

See how both products can be used together to drive modern marketing departments in this webinar.

Watch now

Additional Materials

  • Marketing Analytics: Learn how Tableau can help your marketing become more data driven.
  • Datorama: Discover the power of the Datorama platform to modernize your marketing department.
  • Blog Post: New Datorama Integration with Tableau Enables Limitless Marketing Analytics