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Tableau on Tableau: Marketing Analytics

Marketers deal with data every day and in every channel. Need to segment leads by job title for a paid social campaign? We’ve got data for that. Curious about how much revenue was attributed to your paid search investments last quarter? There’s more data. Are you looking to update your email nurture approach, or want to prove which programs generate higher quality leads than others? Data. Wondering how many web visits that press release or whitepaper contributed? You guessed it: Go ask the data.

In this webinar, you’ll learn how Tableau creates a culture of data-driven marketing. No decision is made without consulting the relevant data first. We’ll share examples of real marketing dashboards we use internally to create best in class marketing programs.

This is a part of the webinar series: Prep. Analyze. Insight. Repeat. The steps of a modern marketer.

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MP4

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