With most processes already in the cloud, Tableau Online was a natural fit for AMAG Pharmaceuticals. Today, salespeople access dashboards in the field on smartphones and tablets—and the data is available when they need it. AMAG’s analytics team sets permissions, customizing each dashboard to fit the user—from field representatives all the way to the C-Suite.
Tableau: Why did you choose a cloud solution? Rachel Kell, Manager, Commercial and Decision Analytics: We have about four Tableau Desktop licenses, but our data is all in the cloud. We are completely on the cloud. We have an outsourced vendor that does our data warehouse, our ETL, and normalizing of the data. And they're all virtual. Our e-mail and our storage are all in the cloud as well, and then we use Tableau Online. The company was already completely virtual and they wanted to sort of fit the business platform within the paradigm of being on the cloud, but at the same time having sales reps that are traveling around with tablets instead of laptops it just sort of made sense. Tableau: How many people at AMAG use Tableau? Rachel: I think we have we have about 250 active Tableau Online licenses and they range from your average sales rep all the way to the CEO. They regularly check Tableau and get all of the data that they need and some of them have subscriptions sent to their e-mail.