Whitepaper

Six Trends in Retail Analytics

Author
Jeff Huckaby, Market Segment Director, Retail and Consumer Goods, Tableau

The trend toward retail analytics isn’t new, but maturing technologies and techniques—and the many new opportunities they offer—are exponentially magnifying.

In today’s data explosion, companies are bringing together point-of-sale data, website traffic, marketing numbers, and transactional data to find actionable insights from the big picture. But analyzing all of this information is just one small element in the evolving world of shopping.

As mobility and analytics collide, both the consumer and the retailer are moving toward a real-time, mobilized experience. The wave of innovation is far from over. This paper highlights the top trends in retail and consumer goods analytics, including:

  • Advanced analytics is no longer just for analysts
  • Mobile reporting is fully realized
  • The Internet of Things changes the shopping game
  • Omni-Channel data integration gets exciting
  • The retail marketing mix modernizes
  • Real-time inventory becomes a critical need

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About the author

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Jeff Huckaby

Market Segment Director, Retail and Consumer Goods, Tableau

Jeff Huckaby, Global industry strategist and go-to-market expert for retail leads Tableau Software’s go-to-market strategy and strives to enhance how retailers see and understand their data. With over 16 years’ experience – Jeff has successfully led analytical functions within both business and IT. His vision and strategy to transform corporate legacy environments to self-service models centered on visual analysis and advanced analytics, resulted in innovative business intelligence applications, drastically faster analytical churns, and quantifiable return on investment.

Jeff’s vision to progress retail analytics drives his mission to excel as an industry thought leader and expert. His passion for using data and analytics to maximize business value, drive efficiency for functional areas, and to solve complex business problems landed him on Information Management Magazine’s Top 25 Information Workers (2011) and the Business Value of Business Intelligence Award (2008), where he won by recognizing a large after-tax ROI against powerhouse companies, HP and Eli Lilly.