Measure the impact of your sales-and-marketing agency spend

Understanding the value of a sales-and-marketing agency (SMA) spend is critical to retail CPG success. This dashboard gives the retail-shelf management team a full view of the SMA impact, down to the rep-visit level. Filter to a particular brand by clicking in the text view on the top left. The wider the gap between Call Start and Call End, the more effective the rep has been.