Marico has a presence in 25 countries across emerging markets of Asia and Africa. The company nurtures brands like Livon, Parachute Advansed, Set Wet, Zatak, and Saffola. Shortly after purchasing Tableau, adoption quickly grew across the company. Today, Marico employees discuss data on a daily basis—something that Girish says “was not heard of three years back.” Business users have moved from static Excel reports towards an automated, visual approach to data. Using Tableau’s data connectors, the team can easily connect to data sources like SAP Business Warehouse (SAP BW) and Microsoft SQL Server. And with Tableau Server, the company ensures that the data is accurate and secure.
Tableau: Can you speak about your experience with Tableau? Girish Rao, Head of IT & Business Analytics: If you use Tableau, Tableau gives you nirvana as far as data visualization is concerned. Actually, you don't have to bother about how data will get visualized, or how data will be seen. You don't have to worry about comprehending data. You just have to bother and worry about how to get the data right, get it accurate, and get it in one place—even if it is in different data sources. But the fact of the matter is that you don't have to worry about visualization and comprehending. You just have to worry about getting the data there.