Employees are more self-sufficient and accountable with self-service analytics
Tableau is democratising data at Criteo. “We need people to be independent and free to explore their own ideas and innovations,” explains François. “Tableau delivers this curiosity on every level. Our people can use visual analytics to remove the noise, find critical insights, and make better decisions.”
François continues, “If you take the last presentation made by a member of staff – any presentation, in fact – Tableau is at the heart of the story. It might be someone analysing an IT server purchase, an individual in our US office examining Web traffic or an executive exploring a finance question. Every minute of every day, Tableau is changing the way our people look at their data.”
The data-centric culture is spreading quickly and widely. Across the organisation, there is trust in data that didn’t exist before, and a sense that data is a strategic asset and the gateway to fast, informed decision-making. Criteo now has an internal Tableau community which supports experience-sharing and skills development among employees. François explains, “We have people internally building a Tableau community, sharing best practice, sending out newsletters with tips of the week and generally communicating a sense that Criteo’s future success lies in its data.”
Tableau has even become a centre-piece of Criteo’s everyday language. “We hear people now saying, ‘Give me a Tableau for that’!” says François.