EMC helps diverse companies work with big data and make the jump to cloud computing. The company gathers a great deal of data about customer experiences from surveys, forums, and simply from the day-to-day interactions.
While planning for the EMC's upcoming annual conference, EMC World, a company leader challenged the Customer Experience group to help customers understand how they use that data to deliver improved experiences. Oh, and two more things: the demonstration should be interactive. And it should be cool.
So Director of Global Quality for the Total Customer Experience Group, Jenny Beazley, and Consultant Program Manager for CS Analytics, Steve Scales turned to Tableau. With Tableau—and a couple of touchscreens—they were able to create an interactive data experience at the EMC World booth. Customers could intuitively build their own visualizations in seconds, while booth workers could point out how EMC is using the data to further enhance the customer experience with EMC.