Data Culture

Unlock the power of your data, and your people, to move your metrics up and to the right.

people working

Data Culture

Move your metrics up and to the right

people working

What is a Data Culture?

A Data Culture is the collective behaviors and beliefs of people who value, practice, and encourage the use of data to improve decision-making. As a result, data is woven into the operations, mindset, and identity of an organization. A Data Culture equips everyone in your organization with the insights they need to be truly data-driven, tackling your most complex business challenges.

 

Practice data-driven behaviors

Align data and analytics to business outcomes.

Value strategic data use

Prioritize data in decision-making and business processes.

Encourage sharing & community

Unite over a shared mission to lead with data.

Invest in Data Culture and technology to become a data-driven organization

Organizations are investing trillions to become more data-driven, but only 8% successfully scale analytics1 to get value from their data. Becoming a data-driven organization requires investments in both Data Culture and technology to shift how people make decisions.

Empowered with Data Culture and the right technology, people can ask questions, challenge ideas, and use data—not just intuition—to make decisions. And everyone unites over a shared mission to improve their organization and themselves with the power of data.

Data Culture plus Technology equals a Data-driven organization

 

1: MCKINSEY ANALYTICS SURVEY, BREAKING AWAY: THE SECRETS TO SCALING ANALYTICS. MAY 2018. PETER BISSON, BRYCE HALL, BRIAN MCCARTHY, KHALED RIFAI.

How Data Culture fuels business value

Research from IDC2 shows that organizations realize the full value of their data when they have a Data Culture. Read the IDC whitepaper to learn how culture contributes to the success of data-leading organizations—those with strong Data Cultures. Explore the behaviors of data-leading executives and IDC recommendations to build a strong Data Culture. Of the data-leading organizations surveyed:

83%

of CEOs want a data-driven organization

87%

of CXOs prioritize becoming an intelligent enterprise

74%

require data in decision-making

Read the whitepaper

 

2: IDC WHITEPAPER, SPONSORED BY TABLEAU, HOW DATA CULTURE FUELS BUSINESS VALUE IN DATA-DRIVEN ORGANIZATIONS, DOC. #US47605621, MAY 2021.

 

Nissan logo

"Tableau was the catalyst to help employees have that ‘aha data moment.’ That flicker of data cognition turning into deeper understanding was what Nissan needed for success in a digital world."

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Hear from customers who lead with a Data Culture

Z Holdings, parent company of Yahoo Finance Japan, built a Data Culture with leadership commitment and a clear data strategy

Verizon optimizes call center analytics to reduce support calls by 43% and lower operational costs

Nissan built an enterprise Data Culture, driving innovation and yielding multi-million dollar savings

Start building a Data Culture with these resources

Data Culture Playbook cover

Get the playbook to becoming a data-driven organization

The Data Culture Playbook is for leaders who want to build a resilient, data-driven organization. Learn how to build the foundational behaviors and mindsets of a Data Culture, starting with four key focus areas:

  • Align leadership metrics to business priorities
  • Build data sources to address critical decision points
  • Grow value with specific use cases
  • Promote widespread data discovery

Read the playbook

Illustration of laptop screen with pop-up screens of people collaborating as part of a Data Culture while working remotely

Blog: Build a resilient future with these data-driven habits

Learn how to establish a resilient foundation and invest in the future by building a Data Culture.

Read now

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Webinar: How to run, build, and expand your Data Culture

Learn how to create more value by maturing organization-wide data usage with the Data Culture Playbook.

Watch now

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Blog: How to nurture a healthy Data Culture in 3 steps

Every company is a data company, but modern enterprises cultivate Data Cultures. Read 3 ways to begin cultivating your Data Culture.

Read now

Lenovo logo

"When we first started with Tableau, we were just thinking about dashboarding and reporting. We never thought Tableau would fundamentally change the DNA of the organization."

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Tableau is your partner in Data Culture

Tableau dashboards

World's leading analytics platform

Only Tableau combines a laser focus on how people see and understand data with the robust, scalable platform you need to run the world’s largest organizations.

Tableau Blueprint

Methodology to build a data-driven org

Get curated best practices and prescriptive guidance to build the capabilities you need to create a data-driven organization with Tableau Blueprint.

Data Leadership Collaborative

Unparalleled community

The Data Leadership Collaborative connects like-minded leaders as they create data-driven organizations. Learn, establish relationships, and build a network.