仪表板构建原则

仪表板是传达数据见解的必备工具,但要构建出色的分析仪表板(即真正信息丰富、可以指导行动的仪表板),仅将所有“顿悟”放到画布上是不够的。以下是一些最佳做法,介绍如何入手,需要包含哪些内容,需要避免哪些错误,让您的仪表板脱颖而出:

1.务必考虑受众,为他们进行个性化设计。 

创建对用户有意义的仪表板,使他们能够结合自身情况理解并吸取仪表板中的关键信息。

Dark blue image with purple and teal slightly transparent circles across the bottom, reading "Do" with green checkmark and "Consider the audience and make it personal"

2.务必开展实验,反复改进,最重要的是获取反馈。

要使仪表板毫无破绽,您可能需要花较长的时间,而且往往需要反复修改。除了反复修改以满足您的需求外,请务必获取多个用户的反馈,确保仪表板对其他人也具有实用性。

Dark blue image with purple and teal slightly transparent circles across the bottom, reading "Do" with green checkmark and "Experiment, iterate, and get feedback"

3.务必使用大字号数字 (BAN)。

人们容易被大字号数字吸引,所以将其用于吸引受众的注意力。 

Dark blue image with purple and teal slightly transparent circles across the bottom, reading "Do" with green checkmark and "Use BANs (Big-Ass Numbers)"

4.切勿认为受众知道从哪里开始。

请在工作表或筛选器标题中提供操作说明,确保查看者了解如何更好地使用您的仪表板。 

Dark blue image with red and orange slightly transparent circles across the bottom, reading "Don't" with red "x" and "Don't assume people know where to start"

5.切勿尝试一次性回答所有问题。

仪表板的用途是传达几条关键信息,没有必要一次性介绍您发现的所有见解。在同一个仪表板中显示过多内容,会导致信息过载。

Dark blue image with red and orange slightly transparent circles across the bottom, reading "Don't" with red "x" and "Don't answer everything at once"

6.切勿过度设计。

功能的重要性大于外观:您应该力求简洁。 

Dark blue image with red and orange slightly transparent circles across the bottom, reading "Don't" with red "x" and "Don't overdesign"

阅读更多的仪表板最佳做法,通过 “仪表板的设计原则” 白皮书查看可视化示例。 

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