Luukko explains, “Even when we did pull the analysis together, the reports were often out-of-date by the time they reached the desks of our executives.”
Reporting was also inconsistent. He continues, “The monthly report was prepared by one individual, and then the following month by someone else using different parameters—which meant we couldn’t explore trends or patterns. In the case of sales, it was extremely difficult to forecast the difference from one month to the next. We didn’t know what we were measuring.”
Rapid, easy data visualization and analysis
Örum’s IT department spearheaded the search for a new business intelligence (BI) solution. Chief Information Officer, Luukko first looked to Gartner for guidance. Positioned as a leader in the Gartner Magic Quadrant for Business Intelligence and Analytics Platforms Report, Tableau offered Örum the opportunity to quickly visualize and understand data.
Luukko comments, “Our Tableau strategy is driven by IT and developed by the business. It’s the people in IT who are recommending this business-driven solution. By encouraging business users to analyze the data themselves, we are helping to evolve the IT department into being a business enabler.”
During the vetting process, both Luukko and Örum CEO, Lars Husberg, trialed Tableau, starting with sales dashboards. Luukko recalls, “Within less than two hours with Tableau, I had created this really impressive sales report. I was able to drill-down into the data, pull together multiple views, and analyze an up-to-date picture of our sales situation. It would have taken us months to produce this type of report using our old KPI-driven data warehouse processes. I was immediately hooked.”
Örum worked closely with local Tableau partner, Solutive to deploy a Tableau Desktop and Server solution, distributing licenses across sales, marketing, and finance departments. With Tableau Server, users can share their findings and collaborate across teams.
In Tableau, Örum connects to data from Google BigQuery and other sources. And with Tableau’s ODBC (Open Database Connectivity), they can bring in data from their ERP system, Microsoft Dynamics AX.
Solutive continues to support Örum with server setup, training, local support, and also some workbook creation. “Solutive are experts. They recommended Google BigQuery and the cloud-based analytics platform is ideal for our data. It integrates seamlessly with Tableau and there’s no performance impact on our systems.”