The Extrabom chain started in 1978 with the opening of a small grocery store in Cariacica (ES). The retailer is currently among the 35 largest supermarket chains in Brazil. In a fiercely competitive industry, the retailer needed to increase analytics agility for faster decisions. With help from partner, QI ao Cubo, Extrabom deployed Tableau, shaving nearly a full day from analysis timelines. Today, executives and strategists at Extrabom use Tableau to streamline analysis and gain a global view of metrics like profit and losses.
Tableau: How is Tableau particularly useful to your industry? Vitor Ventura, Technology Manager: Our industry is very competitive and works with very tight margins. Therefore, our operation must be highly optimized and we must always be aware of the loss and the profit margin. Tableau: How does Tableau benefit your company specifically? Vitor: With Tableau we have a better global view and a better perspective of the opportunities for improvement. This allowed us to contribute to the profitability of the business. Tableau: What is the impact that Tableau had on the company regarding insights? Have you saved time? Vitor: The main impact was that we improved and optimized the delivery of information. With Tableau, the delivery of reports is almost immediate. In a specific project, in the area of logistics, Tableau has benefited us greatly with the creation of management dashboards. With them, we have been able to improve the process and obtain a gain of 19% in logistics productive performance. Regarding the level of service, in supplying the stores, with Tableau dashboards we have managed to improve the indicator from 83% to 99.7% in ten months. Therefore, it is a tool that is already part of our day-to-day logistics.