Oneflare now has 205 custom workbooks in Tableau which help it to understand customers on both sides of its marketplace and to pull the right levers to balance supply and demand. For example, with a view of uptake across categories, it can make strategic decisions about pricing and identify where to direct its sales and marketing efforts.
Oneflare is also using Tableau to motivate the sales team by blending performance data from multiple sources and presenting it in a gamified view. This has helped to drive healthy competition amongst reps and contributed to an 81 percent increase in sales volume per sales rep and a 270 percent increase in revenue.
The performance of marketing has also been improved as a result of being able to drill down into past campaigns to understand how these can be optimised in the future. For instance, the marketing team can now see which channels work best for promoting different categories on the Oneflare site. They can also optimise their Search Engine Marketing.
Riley Spratt, Marketing Specialist at Oneflare, said Tableau's visualisations were invaluable in stitching together data from multiple channels and extracting more significant insights.