Demonstrating the positive impact of conservation through data
A major part of WWF’s analytics activity is providing demonstrable evidence that its active conservation projects are having the intended positive impact. Prior to the implementation of Tableau, doing this in an engaging way was extremely difficult.
“No matter how successful a project is, trying to communicate it through a series of PowerPoint presentations and Excel spreadsheets just doesn’t capture the imagination in a meaningful way,” says Samuel Harper, Head of Global Business Systems at WWF. “Furthermore, the laborious nature of manual spreadsheet analysis meant many of the reports we produced were out of date before they were even finished.”
Now, Samuel and his team use Tableau visualizations to bring project data to life and showcase the life-changing conservation work WWF does.
“Tableau’s powerful data analysis and presentation capabilities allow us to create highly engaging visualizations that communicate the true impact of the work we do around the world,” says Samuel. “Many of the visualizations we create are also connected to live data, allowing viewers to interact with the data in real-time, however they see fit.”
Samuel and his team have also used Tableau’s inbuilt functionality to create a series of official WWF templates, colour palettes and fonts. Doing so has helped standardize reporting both internally and externally, bringing a new level of professionalism and making the organization’s reports instantly recognizable.
“Whether we’re monitoring global palm oil production, tracking Kenyan fishery quotas or logging killer whale sightings off the coast of Alaska, Tableau lets us visualize the data in the most impactful and engaging way possible,” concludes Samuel.