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Salesforce on Tableau, Marketing Analytics

Do you find yourself constantly adapting to change? 

At Salesforce, we experience this too. Like you, our marketing team has had to reimagine our events, digital experiences, and more to pivot the global campaigns we run to be more efficient and save money. The key to understanding our marketing performance is Tableau. We call our solution the “Heart of Marketing” because it's the heartbeat that powers Salesforce, bringing together disparate data to help us take action. 

Join the webinar to learn how you can use Tableau to:

  • Monitor how campaigns drive leads and pipe
  • Drill down and understand trends by operating unit to reduce costs
  • Share insights across teams by campaigns and tactics for efficiency

발표자 소개

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Eva Gascue Fain

Senior Director, Americas Field Marketing

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